| Lehrinhalt |
In today’s business world, every company claims to be eco-friendly, ethical, and green. While marketing teams are great at painting a flawless picture, the real challenge happens behind the scenes where corporate economics, ethics, and operational realities clash. This module is your insider guide to looking past the public relations spin and mastering the tools needed to build authentic, circular business strategies.
Designed specifically as an interactive, hands-on seminar, this module places a heavy emphasis on management methodology and core soft skills over dry textbook theory. Students will step into the shoes of corporate consultants, sustainability managers, and executives to navigate real-world business dilemmas.
This module will cover the following aspects:
- The Critical Audit Method: Systematic analysis of corporate sustainability claims in order to separate marketing buzzwords from verifiable business metrics
- The Stakeholder Simulation: Negotiation of complex ethical dilemmas with conflicting financial goals, regulatory requirements, and environmental impact
- Strategic Pitch: Development of robust, circular business proposals and strategy in interdisciplinary teams
- Discussions, debates and defending proposed strategies to critical panel of peers.
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